Bulgari is one of the most prestigious brands and global players on the luxury market. We design, produce, distribute, and sell high-end jewels, watches, perfumes and accessories through a network of over 250 owned stores in the most exclusive shopping areas in the world and selected distributors and more than 10.000 exclusive perfumeries.
Quality and excellence are the basis of our culture that reflects the same commitment within the working environment to achieve an organization aimed at the full satisfaction of the customer.
Excellence for Bulgari means the perfect balance between top quality products and impeccable services worldwide. Bulgari belongs to the LVMH Group (Louis Vuitton Moët Hennessy group).
Bulgari Ireland is looking for an E-Commerce Specialist, which will be the main part in the development and growth of E-commerce Europe having the responsibility of the day-by-day management of the activities related to the site and collaborating with the other teams as CRM, Customer Service, Media, IT and Business Units to ensure the alignment of the strategy between channels.
ESSENTIAL DUTIES & SCOPE
Work with the Ecommerce Manager to define the day by day activities to be performed in order to support the growth and continuous enhancement of user interactions and experience on UK, Germany, Italy, France, Spain and the international site, with the goal to increase sales while delivering the best customer experience.
Ecommerce
- Daily monitoring of the site performance and find actions to improve KPI’s and sales trends
- Keep the catalog updated with new arrivals and check that all information is correct and all assets present
- Daily screen the site in search of any anomalies to be promptly reported to the IT team
- Align with local & central teams to ensure coordination of the activities
- Edit European and international content to ensure that it is coherent with the brand as well as local cultures
- Partner with brick and mortar retail team and Customer Service to execute & monitor Click & Collect, Endless Aisle and all other OmniChannel initiatives
- Provide new ideas and feedback on development related content and customer experience
- Periodical Ad-Hoc Website performance analysis for ongoing UX optimizations, propose and influence plans for future growth
CRM:
- Work closely with Central team to brief local needs on content and outreach cadence
- Collaborate with local CRM managers on content, outreaches and segmentation to communicate and engage with current Ecomm database
- Track and analyze performance of email marketing / Newsletter campaigns
- Make suggestions to optimize the customer loyalty of European visitors to Bulgari.com with both central and local teams
Acquisition:
- Knowledgeable in digital marketing including paid social, paid search, SEO, display, affiliate – contributing to the conversations between agency, local and central marketing performance teams
Reporting:
- Monitor and analyze sales trends, traffic and site key performance indicators (drop off rates, engagement etc) to optimize campaigns and conversion rates
- Research and analyze business trends, benchmark sister brands and competition; analyze customer behavior data and activities to identify opportunities & best practices
Merchandising:
- Manage the online product catalogue for European websites
- Ensure E-Commerce stock is accurately reflected on the front-end by manually enabling/disabling individual products as new stock is uploaded in the back end and check all products are uploaded with correct image, text and price on time
- Front-end stock management - work with Digital team to ensure products are best displayed in the front-end, highlighting the seasonal pieces/novelties.
- Consistently audit the site and review client feedback to ensure quick resolution of website errors
QUALIFICATIONS & SPECIAL SKILLS
- University degree
- 2+ years relevant work experience
- Strong knowledge of Google Analytics
- Proficiency with SalesForce Commerce Cloud
- Detail oriented, humble, passionate, driven and a team player
- Strong analytical skills (including advanced Excel)
- Experience with fashion, luxury, retail and/or lifestyle brands preferred
Why should you join Bulgari?
- Our moto is “People Make the Difference”, we help you reach your potential
- Be Creative and Innovative: your ideas are welcome, and we encourage you to share them
- Deliver Excellence: as a luxury brand, we thrive to deliver the best experience in everything we do
- Cultivate and Entrepreneurial Spirit: we offer a supportive environment to set-up you for success